Apple wants to make Mac more affordable for the public.
Tech giant Apple has a new release. On March 4th, they introduced an entirely new MacBook model – the MacBook Neo. It combines premium design and top-notch features—all for just $599, roughly 515 euros.
"We're incredibly excited to introduce the MacBook Neo, bringing the magic of Mac at a breakthrough price," said John Ternus, Apple's senior vice president of hardware engineering.
Ternus further explains that the MacBook Neo was designed from the ground up to be more affordable for even more people. It features a durable aluminum design in four colors, a brilliant Liquid Retina display, performance powered by Apple silicon, all-day battery life, a high-quality camera, microphones and speakers, a Magic Keyboard with a Multi-Touch trackpad, and intuitive and powerful macOS features. "There's simply no other notebook like it," adds Ternus.
MacBook Neo Features:
- A18 Pro Chip: A powerful and energy-efficient processor that's 50% faster at general tasks and up to 3x quicker at AI tasks compared to competing PCs with Intel Core Ultra 5.
- Software: macOS Tahoe with deep integration of Apple Intelligence and iPhone Mirroring.
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Camera and Sound: 1080p FaceTime HD camera, dual microphones, and speakers with Spatial Audio and Dolby Atmos support.
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Keyboard and Control: Magic Keyboard and large Multi-Touch trackpad. The model with Touch ID allows secure logins.
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Ports: 2x USB-C, headphone jack, Wi-Fi 6E, and Bluetooth 6.
- Display: 13-inch Liquid Retina (resolution 2408 x 1506) with 500-nit brightness and support for 1 billion colors.
- Battery Life: Up to 16 hours on a single charge.
- Construction: Weighs only 1.22 kg and features a fanless design for completely silent operation.
- Design and Colors: Durable aluminum frame in four colors matched with the keyboard: silver, indigo, blush, and citrus.
