A new release that was totally worth the wait.
Ye (Kanye West) gave way on Friday to new releases from Yeat, Central Cee, Chief Keef, and Fetty Wap, only to drop a new video for FATHER 24 hours later followed by the much-anticipated album BULLY. The new release features 18 full tracks and runs for over 40 minutes.
Before Ye uploaded the BULLY album to streaming platforms, he dropped the music video for the track FATHER featuring Travis Scott. It has a raw, minimalist aesthetic that captures internal tension and emotional depth. While Ye talks about his own struggles with ego, faith, and responsibility, hinting at a need for forgiveness and guidance, Travis Scott adds a hook that really hits you.
Know you wonder where the F we been (mm, where you been?).
But I'm back to life like an Epi-Pen.
The twelfth studio album from the controversial rapper, who’s known for his many antics, represents another chapter in his ever-evolving artistic vision. BULLY feels rawer and more introspective than previous projects, mixing minimalist beats with a darker, sometimes unsettling vibe.
Thematically, it touches on ego, identity, conflicts, and personal demons, balancing confidence with fragility and vulnerability. The lyrics can be provocative but also offer moments of sincere reflection, highlighting the authenticity of the whole record.
The beats blend industrial elements, experimental hip-hop, and melodic lines with gospel influences, which the 48-year-old Atlanta native has used before, creating a contrast between chaos and hope. Besides Travis Scott, the album features CeeLo Green, Don Toliver, and Peso Pluma.
You can find BULLY on all streaming platforms, including Spotify.
