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16. 3. 2026 10:04
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YouTube Prepares a Change That Won't Please Viewers. Ads Will No Longer Be Skippable

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Especially users of the TV app should brace themselves for a change that might not sit well with many.

YouTube is cooking up a change that might irritate a lot of users. The platform plans to introduce 30-second ads that you just can't skip. This update mainly affects watching videos on the YouTube app via TVs, according to Digital Trends.

YouTube is one of the most popular online services globally, but ads have been one of the most criticized features for ages. Many viewers skip them as soon as the system allows.

But with these new ads, that option disappears. If you want to dodge ads entirely, the only solution left is a YouTube Premium or Premium Lite subscription.

YouTube Source Unsplash / Collabstr