This marks the first collaboration between Bad Bunny and Adidas that isn't a reinterpretation of a previous model.
Bad Bunny and Adidas have hit a new milestone in their partnership that started in 2021. After his Grammy triumph, where he snagged three awards including Album of the Year, Bad Bunny surprised fans by dropping his first signature Adidas sneakers.
This isn't the first collab between Adidas and the singer. Previous editions were all reinterpretations of older models, but the new BadBo 1.0 is the first truly new silhouette.
The collection is super limited – only 1994 pairs were made, pointing to the singer's birth year, officially registered as Benito Antonio Martínez Ocasio.
The BadBo 1.0 sports a futuristic design with Bad Bunny's fave brown and white colors. There's a blue "1994/1994" imprint on the back.
"There are no big dreams or small dreams. To me, they're all equally important. You decide which one you'll achieve first."
– says Bad Bunny in the campaign, who has clearly become Adidas' first star collaborator since Kanye West stepped aside.
