Zendaya and Lewis Hamilton In The New Valentino Campaign: Designer Invented New Color That Symbolizes Strength, Freedom And Love

Zendaya and Lewis Hamilton will be the faces of the fall campaign of the Italian fashion brand Valentino. Creative director Pierpaolo Piccioli stands behind the bright pink collection. Monochromatic, but certainly not boring, styling was prepared by Law Roach, who also showed the behind-the-scenes of the photo shoot on Instagram.

 

 

 

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Príspevok, ktorý zdieľa Law Roach (@luxurylaw)

Freed from the mundane

The Valentino brand has been associated with the color red for many years, but for Fall 2022 Valentino chose a bright pink color called Pink PP. It is a new shade of Pantone color, which was invented by the creative director of the brand, Piccioli. Several celebrities, including actresses Anne Hathaway and Florence Pugh, presented dresses from the Valentino workshop at a private show in Rome in July. It was Florence's transparent dress that resonated on social networks, where it outraged some users. The actress stood up the haters.

Piccioli has dreamed of a pink collection for a long time. "One color, bold, strong, changeable, extravagant, one color that encompasses everything I like in fashion and everything I want to represent: freedom from the ordinary, space for a person, a clear symbol of equality and love," he described his inspiration in an interview with WWD.

The designer claims that the values of the brand should be evident from one photo. “I chose Zendaya and Lewis for Pink PP for the same reason I created this color. They are beautiful souls who use their voice and talent to unite and build."

Zendaya has been the face of the Valentino brand since 2020 and has worn this Italian brand at several social events. The campaign for the women's collection was first in print on Monday in the September issue of Harper's Bazaar Germany.

In addition, the campaign also includes a video created by cinematographer Marcell Rév (he also worked with Zendaya on the series Euphoria). The campaign, featuring seven-time F1 world champion Lewis Hamilton, was first published on Tuesday in the September issue of GQ USA magazine.