The brand is putting the American athlete at the heart of a new era in sports style.
20-year-old Olympic champion from Milan, Alysa Liu, who wowed the world with her figure skating skills and style, is stepping into a new era of her career—and into the world of global fashion.
Nike has officially announced Liu's inclusion in their elite portfolio of athletes who proudly sport the iconic swoosh logo.
The new campaign showcases the extraordinary story of the talented figure skater—from being a national champion at thirteen, through a temporary break from the ice, to a triumphant return crowned by a historic Olympic gold—the first for the USA in women's category in over two decades.
It's the combination of determination, authenticity, and natural style that makes Liu an icon for Gen Z.
Nike's campaign blends sports with fashion, featuring Liu in the hottest models for early 2026, including the Nike Air Max 95 sneakers, futuristic Nike Air Liquid Max, and the stylish new Nike Moon Shoe in collaboration with fashion house Jacquemus.
The visually stunning editorial pushes the boundaries between performance sports and streetwear aesthetics.
To celebrate the partnership, a limited clothing collection is hitting the stores—including a T-shirt and hoodie with graphic motifs inspired by Liu's golden Olympic skate. This move only underscores that Liu today is not just a sports star but a cultural phenomenon.
Nike’s link with one of winter sports’ most prominent faces feels like a natural strategy—connecting powerful stories with a global identity and style that resonates across generations. Also, check out an interview with Alysa Liu, where she reveals her private life and future plans.
