Special designs combine modern winter style, functionality, and national identity.
The Olympic Games aren't just about records and medals—they're also about fashion that tells stories of countries, cultures, and brands. The 2026 Winter Olympics in Milan Cortina bring collections where top-notch functionality meets striking aesthetics, tradition meets futurism, and national identity meets global trends.
We've picked out the most interesting Olympic collections that caught our eye with their design, craftsmanship, and strong visual signature.
Unfortunately, Slovakia and the Czech Republic didn't make the list. The Olympic uniforms from brands 4F and Alpine Pro didn't impress us and were a letdown. See for yourself:
Ralph Lauren for the USA
Kicking off the list is the USA's representation in models with Ralph Lauren's easily recognizable style. The official attire merges classic American style with a modern winter look, offering perfect comfort and protection against the cold.
The extensive collection of clothing and accessories with the Ralph Lauren logo is meant not only for the Olympians representing the USA but also for fans. All designs emphasize a red, white, and blue scheme and traditional American elements, including stars and other well-known state symbols.
Notable are the military-style models, including a brown leather coat and an olive green bomber with a hood, both adorned with Olympic motifs. Check out the online store of the brand.
Nike ACG for the USA
The USA's reps will also wear clothing and accessories from Nike ACG (All Condition Gear) in Milan and Cortina d'Ampezzo.
The collection combines the brand's innovative technologies with a distinctive aesthetic. The design is inspired by the rugged nature of Colorado Springs and iconic spots like Manitou Incline and Garden of the Gods, symbolizing the determination needed to compete for Olympic medals.
The standout piece of the collection is the Therma-FIT Air Milano jacket with technology that lets athletes regulate their temperature using inflatable air chambers, allowing them to customize heat comfort based on the mountain conditions.
The designs include various styles of functional pants, mid-layers, and accessories, including bags, and even trail shoes like the Nike ACG Ultrafly with ZoomX foam, a FlyPlate carbon plate, and Vibram Litebase soles. Selected models with Olympic aesthetics are available in the online store.
Dale of Norway for Norway's representation
Since 1956, Dale of Norway has been making official sweaters for Norwegian Olympic athletes, continuing the tradition for the 2026 Winter Olympics in Milan Cortina.
This time, it's a celebration of individuality—past, present, and future. The collection called "Make It Iconic" invites each wearer to define icon status in their own way.
The designs draw inspiration from historical Olympic designs from Cortina d’Ampezzo, merging rich tradition with a modern sporty vibe. Each piece is hand-knitted in Norway from premium 100% wool and a merino inner layer, ensuring exceptional temperature regulation, comfort, and durability. Elegant, timeless patterns in the colors of the Norwegian flag highlight national pride and are perfect not just for the slopes but also for a stylish après-ski look.
If you're interested in these sweaters with attractive patterns, find them in the brand's online store. Price is 349 euros.
EA7 Emporio Armani for Italy's representation
The representatives of host nation Italy will also have attractive official uniforms for the 2026 Winter Olympics, dressed in EA7 Emporio Armani models.
The clothing is crafted in white with a large three-dimensional embroidered "Italia" inscription. The collection, which is also designed for the Paralympic team, is complemented by a range of functional accessories—gloves and caps, a bag, backpack, and waterproof mountain boots with an anti-slip system.
"Milan, Olympic and Paralympic Games: I can't imagine a more inspiring collaboration—combining a city that has given me so much with the world of sports," said legendary designer Giorgio Armani about the collection, who passed away four months after the official presentation.
Clothing that embodies the blend of Italian elegance and sports functionality is also available as a fan collection, bringing Olympic style beyond sports venues.
Check out the EA7 online store.
Goyol Cashmere for Mongolia
We were also captivated by Mongolia's representation, whose Olympians will display national pride not only at the ceremonial events but throughout the games.
The designs, which quickly became a viral fashion sensation, are inspired by the rich history of the Mongolian Empire from the 13th to 15th centuries and feature a traditional deel with a modern cut, high collar, and practical slits for easy movement—perfect for winter conditions.
Goyol Cashmere used exclusive Mongolian cashmere with silk trims and details with nomadic motifs, merging cultural identity with contemporary aesthetics.
The collection also includes casual pieces like sweaters, scarves, and caps for everyday wear in the Olympic village, with the motto: "What we carried through winter, we carry to the world."
Mongolia showed during the last Summer Olympics that they know their way around the intersection of fashion and sports. They rightly earned the title of best-dressed Olympians in Paris.
Adidas for Great Britain
The official attire for Great Britain at the 25th Winter Olympics, starting February 6, showcases the bold sports influence of Adidas.
The collection includes over 700 garments that British athletes will wear for all occasions—from the opening ceremony to presentations on the podium and meetings in the Olympic village.
The designs merge traditional British colors (navy blue, red, and white) with a modern twist and functional features including technologies like Primeknit and Primaloft. Dominant are geometric patterns and graphics that combine the Team GB and ParalympicsGB logos with Union Jack elements, giving the collection a unified identity.
Interesting are also the lifestyle pieces for the Olympic village and fans—hats with "GBR," hoodies, fleece pieces, and accessories. The Adidas Olympic collection for Great Britain can be found in the online store.
Moncler for Brazil's representation
Moncler will also be represented at the 2026 Winter Olympics in Milan and Cortina d'Ampezzo as the official sponsor of the Brazilian Olympic Committee for the opening and closing ceremonies, and as a technical sponsor of the ski team, supporting Lucas Pinheiro Braathen—Moncler ambassador and medal hopeful.
The collection blends technical precision with a strong dose of Moncler's fashion confidence. The brand's expertise meets Brazilian energy, colors, and optimism. The result is elegant yet functional silhouettes that will be a highlight of the prestigious event.
This modern take on official Olympic attire represents Brazil with grace, style, and sporting spirit.
Lululemon for Canada
The official attire for Canada's representation at the 2026 Winter Olympics is designed by Lululemon.
The sports collection combines a futuristic aesthetic and elegant style with functionality. The set is based on feedback from Olympians, with whom the Lululemon design team closely collaborated over two years, and is created with a focus on layering and insulation in cold winter weather.
The choice of colors and patterns recalls Canada's heritage with inspirations drawn from the landscape and environment, including topographic prints, bold maple leaves, and a palette of dark red, green, and glacier characteristic blue.
Style and functionality combine, allowing Canadian athletes to wear uniforms throughout the games—from ceremonies to media appearances. Check out the Lululemon online store.
Oakley for Canada
Canadian Olympians in freestyle snowboarding will wear gear from Oakley, combining cutting-edge design and technical precision to provide maximum resistance to the elements and enhance performance on the course.
The designs are tailored for disciplines like Halfpipe, Slopestyle, and Big Air, supporting maximum freedom of movement and reflecting the energy of the current freestyle snowboarding culture.
Oakley's Olympic collection for the Canadian Freestyle Snowboard Federation expresses speed, precision, and identity through bold constructions, dynamic graphics, and a nod to tradition. A reimagined maple leaf evokes speed and pride, while movement lines on the sleeves enhance the sense of constant motion.
Oakley also designed apparel for Finland and New Zealand.
66°North for Iceland's Representation
From Hoffellsjökull, where the Olympic collection was photographed, to the famous San Siro stadium in Milan. The 66°North brand presented the official attire for Iceland at the 2026 Winter and Paralympic Games.
66°North sponsored Iceland at the Lillehammer Winter Olympics in 1994 and in Nagano four years later. The brand celebrated its return with futuristic models photographed in the Hoffellsjökull glacier—one of the country's most famous natural landmarks.
For athletes, new versions of the Hornstrandir jacket are presented, a signature product of the brand, paired with technical pants designed to suit any activity. The outfits are completed with HOKA Kaha 2 Frost Moc Gore-Tex® footwear.
The white look with subtle national color accents perfectly matches the backdrop and evokes a post-apocalyptic sci-fi scene where the most advanced gear—helmets, masks, and gloves—seamlessly blend with ice.
