The Diesel 1DR Is The Hottest New Handbag On The Market. Kylie Jenner, Julia Fox And Dua Lipa Are All Wearing It.

Diesel management can to be happy for a number of reasons, including moving up to ninth place on Lyst's Hottest Fashion Brands in the second quarter 2022 list.

In addition to the establishment of a sports line, the significant success is owed to the fact that products with the logo of the iconic Italian brand are currently worn by many famous faces, including Kylie Jenner, Julia Fox or Dua Lipa. The credit for this goes to creative director and at the same time chief designer Glenn Martin, who changed the visual identity of the Diesel brand from the ground up.

The most sought-after product from the latest ready-to-wear collections is a handbag called 1DR with a distinctive logo, which dominated the streets and social networks. The launch of the new versions was accompanied by a campaign full of exposed male and female bodies. 

When creating the designs of the 1DR handbag, Martens drew on the archives of the Diesel brand and fashion typical of the period of the nineties, including the biker aesthetic, which enjoys great popularity in the streets and on the catwalks.

The Diesel 1DR handbag is a nostalgic return to the period from the turn of the millennium and is available in a classic medium size, as well as the sought-after extra small version in different color and material finishes that easily adapt to any aesthetic. From a mini handbag in white or black nappa leather to a mirror silver or chrome blue version.

Regardless of the color you choose, each bag features the Diesel logo on the front in the form of a large shiny metal letter D. The inside of the bag features a leather patch with the logo, while the closure is magnetic.

You may find inspiration on how to wear this distinctive piece from Kylie Jenner or Julie Fox.

"The Diesel logo was very powerful for me when I was growing up. It was a representation of what it means to be free, sexy and included. The letter D itself is reminiscent of strength and possibilities. We felt it was a natural step to introduce it to the supplement line, and it's great to see that people are responding well to it. I love seeing people wearing it on the streets," Martens told British Vogue.

The demand for the Diesel 1DR handbag increased by more than three hundred percent in June alone, thanks also to the power of social networks and the large reach of famous faces. Below are the most interesting versions that you will find in the offer of the online store of the brand Diesel. While the mini variant costs 291 euros, the classic model starts at 368 eur.

This "affordable" handbag (from the field of luxury fashion) attracts attention since most women can have it in their collection, not only the elite, as in the case of sought-after products from the workshops of fashion houses, the price of which is in the order of thousands of euros.

Diesel 1DR XS Nappa Leather Bag – 291 €

Diesel 1DR Nappa Leather Bag – 368 €

Diesel 1DR XS Leather Bag – 376 €

Diesel 1DR Mirrored Leather Bag – 412 €

Diesel 1DR Mirrored Leather Bag – 412 €