In The US, Android Users Will See Ads On Their Lock Screens

According to research, people unlock their mobile phones more than 100 times a day, which means they also often see their lock screens. Experts say that this very fact is a great advertising opportunity, writes Extremetech.

The company Glance, which has been operating abroad for several years, also played around with this idea. They handle the fulfillment of sponsored content from many manufacturers that is displayed on phones. The company is reportedly heading to the US, and together with partner operators and phones, they could be on the market within the next few months.

Utha le re baba! 😰 Mere deadlines ko 🤥
Aake chill karo on Glance Live!#GlanceLive #HarPalHappening #Entertainment #LiveStreaming pic.twitter.com/BEphd94iaU

— Glance (@glancescreen) July 7, 2022

Glance is a subsidiary of India-based mobile marketing firm Inmobi. Its lock screen is displayed on more than 400 million Androids in Asia and replaces the standard one that we are used to, for example, in Europe.

This new feature will first appear like any other lock screen, Android owners still have access to notifications or quick settings. With its idea, Glance tries to get the user's attention with news from a news channel, on which it earns money.