The Controversial Trend Of The Year Dominated Both Women's And Men's Wardrobes. Wear Barbiecore Without Looking Like Cotton Candy
The upcoming Greta Gerwig film, in which Margot Robbie is to play Barbie alongside Ryan Gosling the role of Ken, contributed not least to the fact that barbiecore took over our screens and wardrobes. Valentino made the pink famous even before that.
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Aesthetics and wardrobe inspired by Barbie became the trend of the year according to fashion platform Lyst. It started appearing on social networks in June 2022, on red carpets and in the wardrobes of celebrities as early as January, and by all accounts it is also a hot hit of the winter season. Meet "barbiecore".
It's bright, fresh, defined by pink, and brings with it real childhood nostalgia. The doll you played with as a child, can now be your inspiration when choosing your outfit.
Selena and barbiecore
Selena Gomez was also seduced by Barbie's wardrobe, who dressed in fuchsia pink for the after-party after her performance on Saturday Night Live. In addition to betting on the look of Mattel dolls, she was dressed from head to toe in luxury brands.
Selena wore a mohair sweater with lots of dazzling sequins that gave off a Christmassy vibe. She combined Valentino's seasonal oversized model with an embroidered mohair skirt, fuchsia tights and killer platform heels (Discobox Patent Leather Platform model by Valentino). She matched the more expressive make-up and high braid with imaginative gold hoop earrings of Jennifer Fisher Jewellery, and we have to admit, that she looked great.
Zendaya and Anne Hathaway also succumbed to Valentine's pink
The luxury fashion brand Valentino is mostly responsible for the popularity of the barbiecore trend. They did not give up the color pink even for the collection for the autumn-winter 2022/2023 period, in which he collaborated on the development of the color Pink PP with Pantone. They justified the almost entirely pink collection as "a manifestation of unconsciousness and freedom from the need for realism."
Zendaya also showed up in a pink ensemble at the Valentino fashion show, proving not only her support for the brand, but also for this trend. The star of Euphoria also posed in the brand's autumn campaign, in which, as usual, she dressed in pink. Anne Hathaway and Florence Pugh showed off in fuchsia at the Valentino show in Rome.
During the Paris fashion week in March, the catwalk with several models was covered in pink fuchsia color, which caused a stir especially among the celebrity clientele and in the world of high fashion. The pink collection was also presented by the Balenciaga brand, whose products were especially loved by Kim Kardashian, and the barbiecore trend was later adopted by the Miu Miu and Versace brands.
Wednesday showed up rocking barbiecore on the red carpet
Dramatic fuchsia had a major presence at May's Met Gala. It featured Sebastian Stan, Glenn Close, SZA, Nicola Peltz-Beckham and Wednesday's Jenna Ortega. Machine Gun Kelly and Megan Fox showed up at the premiere of the documentary Life in Pink in outfits that even Barbie and Ken would envy.
Harry Styles also confirmed at this year's Coachella that the barbiecore trend is not only for women. He took to the stage in a head-to-toe pink ensemble, which consisted of metallic trousers and a dramatic feathered coat, under which he hid an unbuttoned waistcoat and an exposed chest with a butterfly tattoo.
Barbie as a pop culture phenomenon
Due to the unrealistic proportions of the Barbie doll, the psychological impact on young girls has been discussed extensively. Since its launch in 1959, the Mattel brand has therefore decided to make some significant changes to make Barbie more inclusive. She transformed into her image important women in history such as Ida B. Wells, Naomi Osaka or Laverne Cox and even dolls with vitiligo or Barbie in a wheelchair.
In 2020, during the pandemic, the animated version of Barbie began posting vlogs about her daily life on her own YouTube channel, which currently has 11.1 million followers.
In one of the more followed videos, Barbie comments on the phenomenon that people still need to apologize for something. She challenges her viewers to spend an entire day without saying the word sorry. The video has received over 1 million views.
Barbiecore craze thanks to Margot Robbie and Ryan Gosling
Barbie continues to be a part of pop culture. The fact that barbiecore has taken over our screens and wardrobes has contributed not least to the upcoming film directed by Greta Gerwig, starring Margot Robbie as Barbie and Ryan Gosling as Ken. Thanks to the photos that leaked from the shoot, barbiecore caused a complete frenzy around the world.
It's not just a trend for celebrities and the red carpets of prestigious events, according to Klarna statistics, barbiecore is also loved by ordinary consumers. According to Klarna, they saw an increase in the purchase of pink mini dresses by up to 970 percent and pink swimwear by 682 percent. Pinterest also reported that their site saw a 75% increase in searches for the hashtag #BarbieOutfit. On Tiktok, the hashtag barbiecore has earned more than 187.5 million views, while the hashtag Barbie alone has more than 13 billion views.
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