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INTRODUCTION
Refresher Publications is privately held and operates the www.refresher.com web site featuring The CEO Refresher, Words and Wisdom, 1001 Ways to Wow Your Customers and The Mindful Network. The CEO Refresher currently receives approximately 30,000 visitors monthly, generating over 1.0 million page views annually. The CEO Refresher viewers are highly educated senior executives, professionals and managers keenly interested in creative leadership, strategy, leading change, performance improvement and personal effectiveness.
The web site statistics highlight 65% of hits from U.S. sources, 10% Canadian and 25% International (most notable - Australia, U.K., India, China, Singapore, Ireland, Hong Kong, Switzerland, Japan and Brazil. The CEO Refresher is listed on all major search engines and has scored very highly on all relevant keywords, the most significant being CEO, leadership, strategy, management, business magazines and business articles. The CEO Refresher is listed as a valuable site on many reference and links pages of business portals and universities, and we have an increasing number of reciprocal links with high quality and mindful web sites. There are well over 400 sites linking to The CEO Refresher articles and features.
HISTORY
The CEO Refresher originated as a hard copy newsletter in 1994 with a very select distribution list of senior executives. In 1996 the newsletter moved to an online format featuring an increasing number of contributors and a growing international audience. In June 2007, a nominal subscription was established to view over 2,500 articles in The CEO Refresher Archives. This online “library” of excellent articles has become a valuable resource of learning about leading, and The CEO Refresher enjoys a growing international audience of viewers and subscribers. The CEO Refresher has developed into a high quality “portal” to the “best brains on the planet” featuring free articles every month, blog roll, best books, a roster of Insight/Thought Leaders, special features, links, news, conferences and content attractive to senior executives and business leaders. We will continue to provide the highest quality content, improve the experience for viewers and present new and unique insights and perspectives.
INVESTMENT
We are very interested in securing private equity investment and partners to accelerate the development of the refresher.com platform and explore several significant opportunities for international expansion. The opportunities include:
- Technical site development for increasing personalization and international networking;
- Revenue generation through on-line advertising, co-marketing and member services;
- A print edition;
- Significant opportunities for international licensing and syndication; and
- Expansion into congruent CEO content, offerings and experiences.
Please contact us if you are interested in investing in the development of The CEO Refresher or acquiring the intellectual capital of the www.refresher.com site.
PARTNERING
We are very interested in partnering with organizations and individuals within a context
of leading and learning. We
can make it easy for our partners to speak directly to and intimately with
tens of thousands of business leaders that visit the site every month. We believe
this presents a unique opportunity for:
- Universities and business
schools offering MBA, Executive MBA and other innovative programs for business
leadership;
- Organizations and Independent business
professionals and service providers offering learning and leadership development
experiences;
- Industry and regional
associations offering information, resources, networking and membership;
- Book publishers and
publicists offering new releases of books related to leadership and business
disciplines;
- Conference planners
and organizers offering relevant learning, leading and business development
experiences.
Partners will participate
in developing a more complete experience for our viewers, all within the shared
context of learning about leading.
Please
visit ceotraffic to assess the value and
potential of
investing in or partnering with The CEO Refresher. Please also visit ceodevelopment for additional information. We are open to possibilities.
Thank you for your interest.
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